About Us

FUNCOO is a children's lifestyle brand of AFFOO GROUP.

It independently develops shoes and accessories for children aged 3-10 in different life scenarios.


The brand name FUNCOO is taken from the combination of the English words "FUN" and "COOL", which means to create interesting and personalized life art for children.

FUNCOO's product design conforms to the concepts of green environmental protection and sustainable development. Its brand products meet the European REACH quality standards, and its supply chain factories have passed social responsibility audits such as BSCI, FEDEX, DISNEY, and NBCU.


AFFOO GROUP is headquartered in Hong Kong and was founded by Mr. Richard CHOW in 2002. It is mainly engaged in the innovative design, manufacturing and international trade of cultural and creative IP derivative products, as well as the development of fashion lifestyle DTC brands.